Apra-VA September Program: Flying High: Piloting an Effective Prospecting & Qualification System

Successful discovery doesn’t take off by accident—it requires a well-orchestrated flight path. In this session, we’ll explore how prospect development professionals can build a system that surfaces the right leads at the right time, verifies their potential, and equips gift officers to qualify with confidence. Whether you're starting from scratch or fine-tuning existing processes, you'll leave with actionable strategies to strengthen each leg of the discovery journey.

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Speaker Bio:

Catherine Flaatten, MPH, CFRE, is the associate vice president of prospect development at BWF where she partners with clients to develop creative solutions to their prospect development challenges. Previously, she served in various roles at The George Washington University, most recently as the managing director of research and relationship management. Catherine has also worked in prospect development at Share Our Strength/No Kid Hungry, the National Psoriasis Foundation, and the BrightFocus Foundation.

A regular speaker and author, Catherine currently serves on Apra’s Board of Directors, Fundamentals Committee, and Foundation Board of Trustees. Former volunteer roles include serving as president and programming chair of Apra Metro DC, chairing the aasp Best Practices in Prospect Development and Apra Membership Committees, and serving on Apra’s Body of Knowledge and PD Curriculum Planning Committees.

Catherine holds a BA in International Affairs and an MPH in Maternal and Child Health, both from The George Washington University.